Why does CBD belong in a pharmacy?
As Pharmacists, we have always owned the title “Drug Expert”. That’s because our customers have always believed that we are the resource they know and trust with all their questions about their healthcare in general, and their medications in particular.
Now that we know our customers are taking CBD, it’s imperative that we become the “CBD Expert”.
It is our responsibility to be the expert they need, and to have the answers to the questions they’re asking.
We can’t afford to be out of the loop, or we risk our customers leaving our stores and walking down the street to a convenience store, a salon, a gas station, or worse – a head shop – to buy a drug they should obviously be getting from us, the drug experts.
Those retail clerks certainly aren’t capable of counseling our patients on a possible dose adjustment of their warfarin because of interactions it can have with CBD. They don’t even know that our customers are taking warfarin, nor do they have the authority to make a recommendation if they did know.
We believe the main reason that most pharmacists are out of the loop when it comes to CBD is because of three main issues:
- We weren’t educated on the profound biological activity of CBD in pharmacy school.
- CBD is stigmatized because of its erroneous association with medical marijuana. (CBD IS NOT MEDICAL MARIJUANA!)
- The ubiquitous and vital human endocannabinoid system (ECS) has only recently been discovered and researched.
Watch this brief video excerpt, for an overview of the endocannabinoid system, or watch the whole thing for a great feet-wetting in this novel yet vital piece of the human organism.
As pharmacists, we need to be fluent when answering the questions: What is CBD? How does CBD work? Why does CBD work? Why does CBD matter? What is the Endocannabinoid System?
NCPA CBD Source was initiated by NCPA in conjunction with PRS, first and foremost, in order to be a source of education about CBD.
We provide products because independent pharmacists are busy. It would be prohibitively time-consuming and expensive for most to do the necessary research in order to select a CBD brand that is worthy of sitting on a pharmacy.
You’ve come to the right place to find the answers to these questions, and if you’d like to talk with a CBD expert, give us a call at 1-833-786-6522, or reach out to us via our contact form.
We’d love to chat!